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Learn the basics or expand your knowledge of Google Analytics at
EpikOne's acclaimed training series, Google Analytics Seminars for
Success. Google Seminars for Success
is officially sponsored by Google™, so you can trust receiving the most
accurate and up-to-date information on the best practices for Google
Analytics and Google Website Optimizer. Our in-person Google Analytics training covers everything from basic
setup to advanced visitor segmentation and keyword optimization as well
as the new GA enterprise features. Seminars for Success is priced at $499 per day and includes a $50 AdWords Credit!
If you have questions or require further assistance with registration, please contact us at info@epikone.com or call 1.877.273.9921
Seminar Topics
February 25th: Analytics Overview
Instructor: Justin Cutroni, Director of Analytics, EpikOne
|
| 8:30 - 9:00am |
Check In |
| 9:00am - 12:00pm |
Morning Session
- Introduction to Web Analytics
- Website testing with the Google Website Optimizer
- Google Analytics Reporting Features
- Sharing GA Data
- Custom Dashboards
|
| 12:00 - 1:00pm |
Break |
| 1:00 - 4:30pm |
Afternoon Session
- Understanding Site Visitors
- Tracking online marketing campaigns
- Evaluating site content and user navigation
- Understanding Goals and Conversion Funnels
|
February 26th: Technical Implementation
Instructor: Justin Cutroni, Director of Analytics, EpikOne
|
| 8:30 - 9:00am |
Check In |
| 9:00am - 12:00pm |
Morning Session
- Powering your business with Google Analytics
- GA architecture overview
- Learning about Regular Expressions
- Improving your data with filters
|
| 12:00 - 1:00pm |
Break |
| 1:00 - 4:30pm |
Afternoon Session
- Setting up Goals and Funnels
- Implementing E-Commerce Tracking
- Configuring Custom Segementation
- Introduction to Event Tracking
- Tracking websites with multiple domains/subdomains
- Code customization
|
About the Instructor
Justin Cutroni
Director of Analytics, EpikOne
Justin Cutroni, Director of Analytics and Testing for EpikOne, has consulted
with hundreds of organizations around the globe to optimize their use
of Google Analytics. An analytics industry leader, widely read
blogger and author of
Google Analytics Shortcuts
from O'Reilly, Justin will provide best practices for analyzing and
optimizing your implementation and marketing initiatives with Google
Analytics.
As an analyst, Justin draws on a wealth of experience managing and
executing web analytics projects for clients to optimize their online
presence using data. In his position at EpikOne, Justin is responsible
for enterprise class Google Analytics consulting, managing web
analytics consulting projects, designing and executing website
optimizations tests, designing internal methodologies to deliver web
analytics solutions, and evangelizing web analytics and Google
Analytics.
Additional Info
Information about the venue can be found at the Omni Parker House Hotel web site
Cancellation Policy
Cancellations must be made within 15 days of the scheduled event. There
will be no refunds for cancellations with less than 15 days notice, or
no-shows. When canceling, please provide written notification via
email, including attendee name, to info@epikone.com. Refunds will be
issued to the credit card that was used to make the original purchase.
If you have questions or require further assistance with registration, please contact us at info@epikone.com, Live Sales Chat or call 1.877.273.9921
When
Thursday, February 25, 2010 at 8:30 AM
- to -
Friday, February 26, 2010 at 4:30 PM (ET)
Add to my calendar
Where
Omni Parker House Hotel
60 School St
Boston,
MA 02108
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